Kenworth on the road

Kenworth, the iconic truck manufacturer, asked Zinc to reinvigorate their merchandise range with the objective of making it better embody their brand values.

 After extensive market research with their dealer network, consumers and key stakeholders, Zinc were able to provide a contemporary solution which brought new energy and a retail range look and feel to their traditional merchandise offering.

Understanding the target market inspired our creative designers to incorporate both functionality and form. The resulting range not only reflected the brand’s values, but was also highly desirable…just like a Kenworth.

Meanwhile we customised Kenworth’s end-to-end program management using our digital and logistical expertise to improve merchandise distribution and ordering approval processes, saving both time and money.