Panadol Rapid Winter Warmers

Panadol was looking for a cut through street-level activity that fully supported their ‘rapid effect’ positioning during the winter period. They wanted some impact! To do this Zinc developed a unique premium campaign that was highly memorable and practical at the same time.

Delivering mini heat packs through branded vending machines at bus stops, the Panadol brand was perfectly positioned as providing the rapid relief needed for winter colds and headaches. Sensationally relevant communication at exactly the right time – that’s connecting consumers to a brand!