Pure Blonde Dove

Fosters wanted to bring its iconic Pure Blonde ‘From a place much more pure than yours’ TV commercial to life, with the objective of putting the brand in people’s hands to increase brand affinity, sales and market share.

Fosters, with Zinc’s help, turned the abused flying dove from the commercial into a real-life dove bottle opener for all Pure Blonde carton purchasers. 

The iconic dove continued to be leveraged in all other elements of the campaign which further fuelled consumer desire for this unique premium…and it is still happily opening bottles today.