Reece Brand Ambassadors

Competition is fierce in the plumbing supplies industry, Reece has to constantly remain top of mind among its target audience and communicate its premium brand value in order to maintain its market leading position.

Zinc believes current loyal customers are an unpaid walking, talking media channel. Reece's loyal plumbing customers endorsing Reece in such a distinctive (or blatant) way communicates their trust in Reece to both other plumbers and end-customers. The result is iconic! And creates a virtuous circle of increased brand awareness, brand affinity and improved brand equity – optimizing sales to both plumbers and end-customers.

The Reece T-shirt is now iconic in the plumbing industry - you rarely see a plumber not wearing one. It goes to show that a simple, consistent marketing strategy can get you amazing results.