Shell V-Power World Cup

Shell’s objective was to drive an up-lift in Shell V-Power fuel sales across 13 European markets.  Zinc took on the challenge and embarked on one of their biggest promotional executions yet.

We increased retail traffic into 6,000 locations, encouraging fuel switching from standard unleaded to the more premium V-Power fuel and incentivising a higher average spend. 

Consumers were motivated to switch to V-Power fuel and up their average fuel consumption with a unique premium with purchase offer above a minimum spend. 

Taking strategic advantage of the World Cup, and soccer being the number one family sport in Europe, a ‘Summer Sports Pack’ consisting of a range of soccer related premiums was offered to eligible consumers at fantastic discounts when purchasing Shell V-Power.