Chainsaw Stubby Holder

Stihl set Zinc a challenge – to match or exceed the success of the Stihl stubby holder promotion created by Zinc the previous year. 

We were more than up for the challenge.   After stakeholder research and much brainstorming, Zinc developed a gift with purchase idea which perfectly reflected the brand and resonated with the target audience.

Our answer. ….a stubby holder which exactly replicated a Stihl chainsaw blade.  This first of its type product required a multi-layered embossing process to create the desired effect – and sales went through the roof!

We look forward the next year’s challenge!