Nufarm Top Croppers

Nufarm, Australia’s largest crop protection manufacturer, asked Zinc to help improve the efficiency and member engagement of its long standing Top Croppers loyalty program.

 Zinc took over the planning and management of the program 3 years ago and has taken it to new heights. 

We have improved the program’s operation efficiencies, introduced digital solutions that continually save time and money as well as improving member engagement, and introduced highly  targeted promotions and reward offerings.